Sales has evolved. Build your AI-Native Sales Team to Scale into Tomorrow.

Helping Series A-B SaaS founders build AI-native sales teams from the ground up - designed to scale, built for the way modern sales actually work.

Joe Rielly: Founder of Spruce Growth

AI-Native GTM. Built From Experience, Not Theory.

What we believe

1 - AI-native teams outperform traditional ones
The modern sales team is leaner, faster, and built around AI from day one - not bolted on after the fact.

2 - Fewer tools, used better
The teams winning with AI aren't using 15 tools. They're using 2-3 that actually move the needle.

3 - Process before headcount
Most founders hire before they build. The right structure and playbook comes first.

4 - Get it right the first time
Trial and error is expensive. Build with a blueprint, not a guess.

5 - Humans stay in the loop
AI handles volume and research. Your people focus on relationships and decisions that matter.

Spruce Growth was built by someone who has lived every stage of this journey - which means we know exactly what works, what doesn't, and how to build your AI-native sales team right the first time.

Practices and experience built at:

You've Raised Capital. Now You Need Pipeline + Revenue

SCALING GTM CAN FEEL OVERWHELMING

- You know AI should be transforming your sales motion, but you're not sure where to start.
- You're drowning in tools your team isn't actually using - and you're not sure what's worth keeping.
- You've adopted AI but have no way to measure whether it's actually moving the needle.
- Your competitors are moving faster - and you suspect AI is the reason.
- You're ready to build and scale your sales team but don't have the frameworks, playbooks, or structure to do it confidently.

Here's where Spruce Growth helps:

Helping identify the tools worth your time, build the business case behind every adoption decision, and establish the frameworks to actually measure what's working. Less guesswork, more signal.

Full-Service GTM Support:

Not sure where to start? Let's figure it out together

Ready to Build Your AI-Native Sales Team?

Whether you're ready to build or just exploring your options - let's talk. I'll respond within 24 hours.